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The Atlanta Regional Commission (ARC) is the regional planning and intergovernmental coordination agency that focuses on issues critical to the region’s success, including growth and development, transportation, water resources, services for older adults and workforce solutions. ARC is dedicated to unifying the region’s collective resources to prepare the metropolitan area for a prosperous future. This is done through professional planning initiatives, the provision of objective information, and the involvement of the community in collaborative partnerships.
The Mobility Services Department (MSD) has an immediate opening for an energetic, self-starting Communications and Marketing Analyst who will be responsible for supporting outreach and communications efforts of the department, specifically helping to maintain a positive image of the Georgia Commute Options (GCO) brand, and drive commuter and employer partner engagement. Georgia Commute Options is a program aimed at helping the region’s employers and property managers develop commute options programs for employees and tenants that enable and encourage commuting by a transportation mode other than a single occupant vehicle trip, as well as, incentivizing behavior change in the region’s commuters to carpool, vanpool, transit, bike, walk and/or telework.
The Communications and Marketing Analyst will be responsible for providing communications counsel and support to MSD and GCO, along with other programs and projects as assigned. The selected candidate will serve as a liaison between the GCO outreach team and the MSD communications team. As assigned, work may include social media amplification; building and sending email campaigns; designing and producing marketing collateral, including writing, editing, coordinating graphic design and production; designing website graphics, updating and managing website content; collecting analytics and preparing reports; writing copy; and planning and implementing promotions and outreach efforts, including community festivals and events.
Essential Duties and Responsibilities:
Required Knowledge, Skills, Abilities and Competencies: