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Public Communications Manager

Peachtree City


Listing Summary

JOB SUMMARY

This position is responsible for crafting and leading the City's communication strategy. This includes managing the website and social media presence, creating video content, and serving as the Public Information Officer. The Public Communications Manager will ensure clear and consistent messaging across all platforms, building relationships with media and stakeholders, and acting as a critical voice during emergencies.

ESSENTIAL FUNCTIONS

  • Develops and coordinates City-wide marketing plans; trains and directs assigned.
  • Publishes a weekly e-mail newsletter to inform citizens of City events and issues.
  • Provide timely, transparent, and proactive information to the public.
  • Enhance the visibility of Peachtree City's strategic initiatives, key messages, and programs.
  • Promote and ensure open, inclusive, transparent, and professional messages consistent with the City's brand.
  • Develop and implement an integrated strategic communication plan that includes social media management to advance the City's brand identity and broaden awareness of its programs, priorities, and accomplishments.
  • Manage the City's website, including content strategy, integrated messaging, creative direction, and analytics.
  • Collaborate with departments to ensure content remains fresh, timely, and relevant.
  • Communicate information related to businesses, special events, and promotions.
  • Train employees on communication tools and social media.
  • Lead the Story Team to support the communication strategy, including developing, writing, filming, and producing video content.
  • Serve as the City's Public Information Officer, handling media requests, press releases, and media relations.
  • Monitor media for stories about Peachtree City.
  • Assist in communication of strategies or messages from senior leadership.
  • Develop outreach strategies to reach diverse populations.
  • Attend meetings and events.
  • Serve as an integral part of the emergency operations center during crisis situations, ensuring clear and timely communication with the public.
  • Build relationships with state and local government agencies and other stakeholders to enhance communication and collaboration.
  • Performs all other duties as assigned.

KNOWLEDGE REQUIRED BY THE POSITION

  • Knowledge of the practices and techniques employed in journalistic writing and reporting.
  • Knowledge of graphic design principles and practices.
  • Knowledge of media and public relations principles.
  • Knowledge of computers and job-related software programs.
  • Knowledge of website design software.
  • Expertise with social media strategy and platforms.
  • Knowledge of video development and editing.
  • Skill in the use of photographic equipment.
  • Skill in preparing reports.
  • Skill in communicating clearly and concisely, orally and in writing.  Strong grammar, spelling, and punctuation skills required.
  • Skill in public speaking.
  • Skill in establishing and maintaining effective working relationships with departmental personnel, City personnel, and the public.
  • Ability to work under pressure and complete multiple assignments under deadline conditions in a dynamic office environment.
  • Ability to work cooperatively and collaboratively in a workplace of dignity and respect.

   SUPERVISORY CONTROLS

  • The City Clerk/Director of Executive Services assigns work in terms of general instructions. The supervisor spot-checks completed work for compliance with procedures, accuracy, and the nature and propriety of the final results.

GUIDELINES

  • Guidelines include City and department policies and procedures, as well as an overall marketing and communications strategy for the City. These guidelines are generally clear and specific, but may require some interpretation in application.

COMPLEXITY/SCOPE OF WORK

  • The work consists of varied public communication duties with awareness of the political climate in which the position operates.  Multiple demands and time constraints contribute to the complexity of the work. 
  • The purpose of this position is to enhance the City’s communications efforts.  Successful performance contributes to the promotion of the City’s brand image, events, programs, and initiatives.  

   CONTACTS                                                             

  • Contacts are typically with coworkers, journalists, graphic designers, photographers, advertising salespeople, marketing professionals, and the general public.   
  • Contacts are typically to exchange information, position the City brand, and troubleshoot complaints.

PHYSICAL DEMANDS/ WORK ENVIRONMENT

  • The work is typically performed in the field (e.g., shooting photo or video of work in progress, meeting with other departments), but will also include sitting at a desk or table or intermittently sitting, standing, or stooping.  The employee occasionally lifts light and heavy objects and distinguishes between shades of color. 
  • The work is typically performed in an office and outdoors, occasionally in hot/cold or inclement weather.

SUPERVISORY AND MANAGEMENT RESPONSIBILITY

  • This position has direct supervision over Public Communications Specialists, 1 full time and 2 part time.

MINIMUM QUALIFICATIONS

  • Requires a Bachelor’s Degree in Communications or related field.
  • Requires three to five years of communications experience in government.
  • Prefers candidates with a proven track record of effectively leading teams or projects. This includes experience in supervising, mentoring, and motivating team members to achieve collective goals.
  • Possession of or ability to readily obtain a valid driver’s license issued by the State of Georgia for the type of vehicle or equipment operated.

The qualifications listed above represent the credentials necessary to perform the essential functions of this position.  To be successful in this position, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position. 

Listing ends on:

7/31/2024