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Communications Manager

Avondale Estates

Listing Summary

This position manages the city’s communications and public information functions.
1. Develops an integrated communications strategy for the city incorporating PR, marketing and online tools.
2. Implements a communication plan to effectively increase awareness and recognition of city economic development opportunities, city government business (including plans, engagement opportunities, services, mechanisms for reporting concerns, meeting dates and locations, and accomplishments), and community events and activities.
3. Develops and implements strategies to effectively integrate all city communication platforms, including printed newsletters, email newsletters, flyers, websites, and social media, so that key messages are communicated efficiently and effectively through all media.
4. Develops an annual communication audit to comprehensively evaluate the efficiency and effectiveness of the city’s communication strategy; executes approved recommendations.
5. Provides regular and current analytic reports for communication tools.
6. Analyzes communications and messages to ensure message and brand consistency.
7. Writes, edits, proofreads, and researches stories, articles, and other content for distribution through all city communications tools and local and national media as appropriate.
8. Provides writing and editorial support for staff and others as required.
9. Develops and maintains an up-to-date photo library that includes photos needed to communicate with citizens and market the city.
10. Provides real-time coverage of BOMC and other key city meetings and provides timely reporting of the discussion and decisions of the BOMC.
11. Develops relationships with key media representatives to secure and grow media coverage both online and offline.
12. Monitors and reports local and regional press stories relating to the City of Avondale and its brand to maximize opportunities for positive PR and minimize the effect of any negative PR.
13. Assists with the development and implementation of an internal communication strategy for the city.
14. Provides technical support to other city staff to assist in the development of on-line permitting, reporting, and other communications.
15. Serves as a public information officer to answer questions from callers and visitors or direct them to the appropriate staff member.
16. Executes best practices in emergency communications protocol through coordination with other city, county, and state emergency communications teams.
17. Provides event management support including defining and implementing a permitting process for events; developing internal operational procedure and responsibilities for events; and coordinating logistics among city departments to support city-wide events.
18. Assists with the development of an annual communications budget.
19. Performs related duties.
1. Knowledge of public information principles and practices.
2. Knowledge of city departments, programs, events, and services.
3. Knowledge of the AP Style Guide.
4. Knowledge of graphic design principles.
5. Knowledge of media relations principles.
6. Knowledge of photography principles.
7. Knowledge of computers and job-related software programs.
8. Skill in establishing priorities and organizing work.
9. Skill in the management of social media and websites.
10. Skill in writing for publication.
11. Skill in public and interpersonal relations.
12. Skill in oral and written communication.
The City Manager assigns work in terms of very general instructions. The supervisor spot-checks completed work for compliance with procedures and the nature and propriety of the final results.
Guidelines include the AP Style Guide, ADA requirements, and city policies and procedures. These guidelines require judgment, selection, and interpretation in application.
• The work consists of varied communications-related duties. Changing priorities contribute to the complexity of the position.
• The purpose of this position is to manage communication and public information functions for the city. Success in this position contributes to the successful distribution of important information to the public.
• Contacts are typically with co-workers, other city employees, members of the news media, business owners, representatives of community groups, event planners, vendors, and members of the general public.
• Contacts are typically to provide services, to give or exchange information, to justify or settle matters, to motivate persons, or to resolve problems.
• The work is typically performed while sitting at a desk or table or while intermittently sitting, standing, or stooping. The employee occasionally lifts light and heavy objects and distinguishes between shades of color.
• The work is typically performed in an office and outdoors, occasionally in cold or inclement weather.
• Baccalaureate degree in a course of study related to the occupational field required.
• More than three years of related experience required.
• Possession of or ability to readily obtain a valid driver’s license issued by the State of Georgia for the type of vehicle or equipment operated.


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