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Marketing & Communications Specialist


Listing Summary

This position designs, develops, and manages communications content to raise public awareness of the City of Savannah through online and offline channels.

Essential Job Functions

Work with other departments in aligning public relations and community relations strategies and communication.

Identify and develop relationships with media personnel, community partners and agencies to promote our services and events.

Coordinate media requests and follow up, while serving as a media contact as needed.

Write and publish website, blog and email newsletter content.

Maintain our organization's social media accounts, including content creation and curation.

Measure and report on the effectiveness of communications activities.

Analyze performance data and create strategies for improving client satisfaction and effectiveness of communication.

Work in collaboration with management and other colleagues to create superb communication that reflects the city brand.

Establish, execute, and manage project teams and timelines.

Assist with other external and internal communications duties as needed.

Other duties as assigned.

Minimum Qualifications

Bachelor's degree in graphic arts, journalism, public relations, or mass multi-media communications, with three years of progressively responsible experience in computer-based graphic illustration, layout and design, marketing and promotion, and/or communications; or any equivalent combination of education, training, and experience.  A valid driver's license is required.

Valid driver's license; background investigation, including supervised drug screen, post offer/pre-employment medical screen; and verification of education, certifications, and licenses required prior to employment.  The final score on this examination will consist of a rating of education and experience, plus veterans' preference points, if eligible. The names of all competitors rated eligible for appointment will be placed on the proper register according to their final scores. 

Additional Information

SUPERVISORY CONTROLS:  The Director assigns work in terms of very general instructions.  The supervisor spot-checks completed work for compliance with procedures and the nature and propriety of the final results.

GUIDELINES:  Guidelines include City, service center and department policies, audio/video and graphic software and equipment manuals and guides.  These guidelines require judgment, selection, and interpretation in application.

COMPLEXITY:  The work consists of varied technical duties related to graphic art, layout and marketing material production, social media, and event coordination.  The wide variety of programs and services under Community Services adds to job complexity.

SCOPE AND EFFECT:  The purpose of this position is to manage and expand the office's marketing, outreach and promotional activities.  Successful performance results in broader public knowledge, understanding and participation in City programs, services and events.

PERSONAL CONTACTS:  Contacts are typically with co-workers, other City employees, contracted staff, artists, vendors, media specialists, social service and civic organizations, and the general public.

PURPOSE OF CONTACTS:  Contacts are typically to give or exchange information, resolve problems, and provide services.

PHYSICAL DEMANDS:  The work is typically performed while intermittently sitting, standing, or stooping.  The employee frequently lifts light and heavy objects, climbs lifts, ladders and catwalks, uses tools or equipment requiring a high degree of dexterity, and distinguishes between shades of color.

WORK ENVIRONMENT:  The work is typically performed indoors with some exposure to noise, dust, dirt and cold or inclement weather when supporting outdoor activities.


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